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USSSA Illinois/Wisconsin 9

USSSA Illinois
& Wisconsin

Started Evolving | 01/17/2019

USSSA Illinois/Wisconsin 10


USSSA Illinois & Wisconsin

Products Used

More Kids Playing More Baseball.

USSSA Baseball has nationally gained positive recognition due to the philosophy “More Kids Playing More Baseball.” Adhering to the philosophy USSSA has designed four different classifications of play as well as a specialty program for “Recreation & Drafted Leagues.” This is how USSSA has effectively created opportunities for more kids to play baseball competitively at their level. Today USSSA is the largest multi-sport association in the world with over 4 million members.

Marketing Goals

01/04 Maximize Visibility In Search

02/04 Design SEO & User-Friendly Website

03/04 Implement Analytics Tracking & Metrics

04/04 Increase Number of Website Visitors

Marketing Approach

When Aelieve partnered up with USSSA Illinois & Wisconsin, they had a solid foundation. However, Aelieve knew the right approach to help them step up to the next-level with the creation of a strong brand identity and new website, an increase in organic leads, and an increase number of online reviews.

Marketing Strategy

Web Presence

01/03 Sessions

02/03 Clicks

03/03 Impressions

The Results



The total number of times any unique visitor comes to your website and views pages.


The total customer actions from Google and other search engines.


The total number of times anyone sees your company’s listings or ad.


01/05 Searches

02/05 Views

03/05 Website Visits

04/05 Directions

05/05 Calls

The Results


The total number of direct, discovery, and branded searches that led to your listings.


A customer found your business via Google Search or Google Maps.

Website Visits

A customer or any unique visitor visits and views your website.
USSSA Illinois/Wisconsin 11 Original
USSSA Illinois/Wisconsin 12 Modified

Case Study | Conclusion

The Aelieve Effect

With a holistic digital marketing plan in place, USSSA’s digital presence began to take off. The launch of the USSSA website brought with it record visibility in major search engines, top ranks for numerous keywords, and increased conversions. Their digital presence has grown substantially, and USSSA has found great success with their revamped digital presence.