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Elite Casinos 5

Elite Casino Resorts | Aelieve Marketing Case Study

Started Evolving | 03/22/2019

Client

Elite Casino Resorts

Products Used

The premier casino and resort destinations in Iowa.

Customer service is at the core of what Elite Casinos does. All of their casinos put their customers first with friendly staff to help at every turn. Their facilities feature modern yet comfortable décor and the very best in amenities including spas, first-class golf courses, fine dining, casual dining and shopping. Their restaurants are second to none. You will find something for everyone, whether it is their quick serve outlets, all you can eat Robert’s Buffet, the best in fine dining at Ruthie’s Steak & Seafood, or classic favorites in Draft Day Sports Lounge. Entertainment is a core component and they offer the best in free live weekly entertainment in their show lounges as well as some of the best headliner acts in the Midwest in their Event Centers.

Marketing Goals

01/03 Maximize Visibility In Search Results

02/03 Attract New Audiences

03/03 Enhance Search Visibility Of Non-Gaming Entities

Marketing Approach

Elite Casino Resorts, LLC, owns and operates three of Iowa’s premier casino resorts. Despite their successes, Elite approached Aelieve Digital Marketing wanting to build its brand awareness and expand clientele through developing a stronger online presence. Aelieve helped them take their digital visibility to the next level with a full customized digital marketing strategy through thorough & recurring SEO audits, an advanced SEO strategy, a refined keyword strategy, and a directory listings audit.

Marketing Strategy

Visibility In Search Results

Overall Results

TOTAL SEARCHES

%

The total number of direct,
discovery, and branded searches that led
search engine users to your search listing.

DIRECT SEARCH

%

A customer directly
searched for your business name or address.

DISCOVERY SEARCH

%

A customer searched for a category, product, or servicethat you offer, and your listing appeared.

BRANDED SEARCH

%

A customer searched for your brand or a brand related to your business.

Attract New Audiences

Overall Results

TOTAL ACTIONS

%

The total customer actions for
website, directions, and phone.

PHONE CALLS

%

This represents the number of clicks on the call button on your Google My Business profile.

WEBSITE VISITS

%
A potential customer or customer lands on and views your website.

DIRECTIONS

%
A customer requests directions to your business.

Maximize Visibility IN Non-Gaming Entities

Overall Results

TOTAL VIEWS

%
A customer found your business via Google Search or Google Maps.

MAP VIEWS

%
A customer found your business via Google Maps.

01/03

Riverside Casino & Golf Resort

TOTAL SEARCHES

%

The total number of direct,
discovery, and branded searches that led
search engine users to your search listing.

direct search

%

A customer directly
searched for your business name or address.

discovery search

%

A customer searched for a category, product, or service that you offer, and your listing appeared.

branded search

%

A customer searched for your brand or a brand related to your business.

TOTAL ACTIONS

%

The total customer actions for
website, directions, and phone.

WEBSITE VISITS

%

A customer views your
website.

PHONE CALLS

%

This represents the number of clicks on the call button on your Google My Business profile.

DIRECTIONS

%

A customer requests directions to your business.

TOTAL VIEWS

%

A customer found your business via Google Search or Google Maps.

MAP VIEWS

%

A customer found your
business via Google Maps.

02/03

Rhythm City Casino Resort

TOTAL SEARCHES

%

The total number of direct,
discovery, and branded searches that led
search engine users to your search listing.

direct search

%

A customer directly
searched for your business name or address.

discovery search

%

A customer searched for a category, product, or service that you offer, and your listing appeared.

branded search

%

A customer searched for your brand or a brand related to your business.

TOTAL ACTIONS

%

The total customer actions for
website, directions, and phone.

WEBSITE VISITS

%

A customer views your
website.

PHONE CALLS

%

This represents the number of clicks on the call button on your Google My Business profile.

DIRECTIONS

%

A customer requests directions to your business.

TOTAL VIEWS

%

A customer found your business via Google Search or Google Maps.

MAP VIEWS

%

A customer found your
business via Google Maps.

03/03

Grand Falls Casino & Golf Resort

TOTAL SEARCHES

%

The total number of direct,
discovery, and branded searches that led
search engine users to your search listing.

direct search

%

A customer directly
searched for your business name or address.

discovery search

%

A customer searched for a category, product, or service that you offer, and your listing appeared.

branded search

%

A customer searched for your brand or a brand related to your business.

TOTAL ACTIONS

%

The total customer actions for
website, directions, and phone.

WEBSITE VISITS

%

A customer views your
website.

PHONE CALLS

%

This represents the number of clicks on the call button on your Google My Business profile.

DIRECTIONS

%

A customer requests directions to your business.

TOTAL VIEWS

%

A customer found your business via Google Search or Google Maps.

MAP VIEWS

%

A customer found your
business via Google Maps.

CASE STUDY 2019 | CONCLUSION

The Aelieve Effect

In the course of a asig year, Aelieve helped Elite Casino Resorts reach record visibility in major search engines. Their digital presence grew substantially, creating new traffic for their websites, as well as their physical locations.