Canonicalization Analysis

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Canonicalization Analysis

What is Canonicalization Analysis?

We pride ourselves on learning, adapting, and evolving. We do this with your website as well. We analyze each part of your website to ensure all links and redirects work properly. Canonicalization Analysis is the process of telling search engines what the “standard” copy of a page is. Search Engines use this as redirects or to fix broken links that may not be active. We take the time to ensure that links on and to your site are working properly and provide you with the best SEO benefits.

Why Use Canonicalization Analysis?

Canonicalization analysis is used to tell search engines that a specific URL is the master copy of a page. This prevents search engines from displaying duplicate content that may be on multiple URLs. This is beneficial because it allows you to tell the search engine which copy you want you want to display in search engine results pages. Here’s a list of best practices for canonicalization analysis


Canonicalization Analysis

How to Best Utilize Local SEO

Here’s a list of best practices you can follow to undertake canonicalization analysis:

  • Self-reference your tags in the URL of the master copy
  • Canonicalize your homepage
  • Spot-check your tags
  • Send clear signals to search engine
  • Don't canonicalize pages that aren't duplicate or very similar