Mobile Marketing

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Mobile Marketing

Mobile marketing is a digital marketing method aimed at promoting brands through mobile channels such as phones and tablets through social media, websites, and SMS messages. Mobile marketing aims to deliver personalized time and location specific information to potential customers so that customers can get exactly what they need whenever they need it. As the age of mobile has sustained for years and will continue to thrive in the foreseeable future, it’s become increasingly important that companies implement a mobile marketing strategy. 

Mobile Marketing

Why You Need a Mobile Marketing Strategy

Mobile internet usage has surpassed desktop usage. In 2018, 58% of website visitors were from mobile devices. If forecasts are correct, this margin between mobile and desktop usage will increase. 

Mobile Marketing Strategies

There are many different mobile marketing strategies.  Here’s a list of the most common mobile marketing strategies:

  • SMS- Text messages sent to potential customers
  • Mobile Web Applications
  • Location Based Marketing
  • Mobile Banner
  • Mobile Commerce
  • Websites Optimized For Mobile

Mobile Marketing Best Practices

Mobile marketing is done best when best practices are followed. Here’s a list of best practices that can take your mobile marketing campaign to the next level:

  • Be Clear and Concise With Your Message
  • Optimize for Local Search
  • Craft Your Message for Your Intended Audience
  • Try Different Strategies and Find One That Fits