Content Creation

ENSURED RESULTS

Digital Marketing Plans

What is Content Creation?

Content creation is the process of creating content that appeals to your audience. Content is usually created in written or visual form. Content creation is imperative to expanding your digital presence and authority. When you create free and valuable content for your audience, you’re more likely to attract customers and also your existing audience is more likely to return 

Creating Content

Devising a content creation strategy will make the content creation process more efficient. Follow these steps to start implementing content on your site. 

  • SEO and Keyword Research
    • Create content for topics that your audience is interested in. Build your content around the keywords that your site ranks highly for or wants to rank highly for. Make sure you’re creating content that is true to both your goals as a company and your value proposition to your customers. 
  • Brainstorm
    • Brainstorming the ideas and concepts you want to explore in your content is an important step in determining what message you want to get across. You can use a variety of organization methods, such as topic clusters or content pillars. If you need inspiration, you can look at what your competitors are doing, check out industry studies, or search for content creation techniques that resonate with you. 
  • Writing & Editing
    • You should write in a language that is easily understandable and relevant to your buyer pesonas. You should also write something unique. There are duplicates of nearly every blog post if you search for it. Making something that is truly unique will help improve your chances of displaying in SERPs and also contribute to your status as an authority in your industry. Also, be concise and avoid using industry jargon that your audience might not be familiar with. Your audience came to your page for information, not to be impressed by your advanced vocabulary. When editing, look for consistency in voice and clarity of your message. Using a grammar tool like Grammarly may be worthwhile.

Analyzing Your Content's Effectiveness

You should always look to measure your content’s effectiveness so you can adapt as needed if your content isn’t performing as you envisioned. There are a number of data points you can evaluate to find out how your content is doing:

  • Page Views
  • Organic Traffic
  • Conversion Rate
  • Bounce Rate

Aelieve's Content Creation Offerings

Content marketing has been deemed one of the most effective methods of lead generation online. While other companies focus solely on link popularity, the value that Aelieve’s content marketing strategies provide stretches far beyond that of traditional link building. Aelieve’s content marketing services include:

  • A collaborative content marketing team comprised of individuals from every department of Aelieve, including an SEO strategist, copy-writing manager, and graphic designer
  • Strategies dedicated to increasing your site's overall power and rankings through high-quality content signals
  • Original content ranging in the form of info graphics, branded blog posts, motion graphics and even eBooks