Call & Voice Analytics

Call & voice analytics enables you to track and measure call marketing campaigns so you can optimize campaigns for success.

Call & Voice Analytics

WHAT ARE
CALL & VOICE ANALYTICS?

Call & Voice analytics is a voice recognition tool used to analyze customer calls so that you can generate insights into customer needs. This is especially useful for companies looking to improve their marketing campaigns by targeting customer service efforts.

Call & Voice Analytics

CALL &
VOICE ANALYTICS

How It Works

We place a unique phone number on an offline campaign to see which phone leads originated from that campaign. We then review the conversions to understand the success.

Best Practices

Below, you'll find a list of best practices for call & voice analytics that will help any company start tracking their marketing campaigns for optimization.

Why Use It?

Call & voice analytics allows the user experience experience to be optimized for a desired outcome by evaluating crucial steps in marketing campaigns to make them more effective.

How it works

We place a unique phone number on an offline campaign to see which phone leads originated from that campaign then review the online or offline analytics and conversions to fully understand the successes of each campaign. This allows you to completely tailor your marketing strategies based on real results. Being able to track calls to campaigns will help you make important decisions like expanding or shutting down a campaign, and optimizing for stronger performance.

Call & Voice Analytics

Call & Voice Analytics Best Practices

Here’s a good place to start for following call & voice analytics best practices: 

  • Outline Goals - Clarify what you hope to gain with call & voice analytics. Define goals to ensure efficiency and success.
  • Real Time Analytics - Optimal results are delivered when results are analyzed in real time. Monitor and review call data and swiftly address issues.
  • Enable Employee Self-Management - The best results are delivered when employees are able to analyze their own calls. With self-management, employees analyze their own calls and are more motivated to improve.  

Why you should utilize call
and voice analytics

Call & voice analytics allows the user experience experience to be optimized for a desired outcome by evaluating crucial steps in marketing campaigns to make them more effective.

Call & Voice Analytics

Methods we use for tracking

Google Adwords PPC

Internet Call Tracking

Yellow Pages

TV Commercials

Yahoo PPC

Bing PPC

Offline Call Tracking

Radio Commercials

Organic Search Results

Directory Websites

Direct Mail

Flyers & Brochures

Facebook Pages

Web Referrals

Print Ads

Billboards