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Link Juice

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.
Google said links are the #1 ranking factor, alongside with great content. Ranking without links is hard, and why would anyone try to rank without links in the first place?
https://www.linkresearchtools.com/case-studies/link-building-techniques/

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Glossary Topics