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Decision Fatigue

Mental fatigue experienced as a result of having too much choice or spending too long in the decision making process. For example, a prospect may face decision fatigue when provided with too many options on a website.
Less distractions, less links, less “leaks” and ultimately less choice equals higher conversion rates, more leads and more money in the bank.
Stefanie Grieser, Unbounce

Resources

Glossary Topics